About the Company
Target Corporation is one of the largest general merchandise retailers in the United States, serving guests at over 1,900 stores and through our digital channels. We are committed to providing a convenient, safe, and enjoyable shopping experience, and our marketing strategies play a crucial role in achieving this. Our team leverages cutting-edge data analysis to understand consumer behavior and drive impactful campaigns across various digital platforms.
Job Description
We are seeking a highly analytical and detail-oriented Promoted Pins Analyst to join our dynamic marketing team. In this on-site role, based in our Joliet, IL facility, you will be instrumental in analyzing the performance of our Promoted Pins campaigns on platforms like Pinterest. Your primary focus will be on extracting key data, identifying emerging trends, and providing actionable insights to optimize our advertising spend and improve campaign effectiveness. This is a fantastic opportunity for someone passionate about digital advertising and data-driven decision-making, offering a strong focus on data & trends and excellent benefits including a 401k.
Key Responsibilities
- Monitor, analyze, and report on the performance of Promoted Pins campaigns, including key metrics such as impressions, clicks, conversions, and ROI.
- Identify trends and patterns in campaign data to uncover opportunities for optimization and growth.
- Develop and implement A/B tests to refine ad creative, targeting, and bidding strategies.
- Collaborate with marketing managers and creative teams to provide data-backed recommendations for future campaign development.
- Create comprehensive reports and dashboards to visualize campaign performance and communicate insights to stakeholders.
- Stay up-to-date with the latest trends and best practices in Pinterest advertising and broader digital marketing.
- Contribute to the continuous improvement of our data collection and analysis processes.
Required Skills
- 2+ years of experience in data analysis, digital marketing, or a related analytical role.
- Strong proficiency in data analysis tools, including Microsoft Excel (pivot tables, VLOOKUPs, advanced formulas).
- Experience with advertising platforms (e.g., Google Ads, Facebook Ads, Pinterest Ads) with a focus on campaign performance measurement.
- Excellent analytical and problem-solving skills with the ability to interpret complex data sets.
- Demonstrated ability to identify trends, draw conclusions, and make data-driven recommendations.
- Strong written and verbal communication skills, capable of presenting complex information clearly to non-technical audiences.
- Basic understanding of statistical concepts and their application in marketing analysis.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field.
- Direct experience with Pinterest Ads Manager and understanding of its specific analytics capabilities.
- Experience with business intelligence tools such as Tableau, Power BI, or Looker.
- Familiarity with SQL for data querying and manipulation.
- Previous experience in retail or e-commerce marketing.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Perks & Benefits
- Competitive base salary
- Comprehensive health, dental, and vision insurance
- 401k retirement plan with company match
- Paid time off and holidays
- Employee discount program
- Professional development opportunities
- On-site wellness programs and facilities
- Life and disability insurance
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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