About the Company
NielsenIQ is a global leader in measurement and data analytics, providing the most complete and trusted view of consumers and markets worldwide. We leverage ground-breaking data and trusted insights to fuel the future of media, entertainment, and retail, helping our clients make smarter, faster business decisions. Join our team and contribute to understanding the dynamic world of streaming entertainment.
Job Description
Are you passionate about understanding what makes audiences tick? Do you have a keen eye for data and a desire to shape the future of entertainment? NielsenIQ is looking for a Junior Market Researcher to join our dynamic team in Orlando, focusing specifically on Netflix audience trends. In this hybrid role, you will play a crucial part in collecting, analyzing, and interpreting data to provide actionable insights into consumer behavior on one of the world’s leading streaming platforms. This is an exciting opportunity for an analytical and detail-oriented individual to kickstart their career in market research within the fast-paced media and entertainment industry.
Key Responsibilities
- Assist in the design and execution of quantitative and qualitative market research studies related to Netflix content and audience engagement.
- Collect, clean, and analyze large datasets using various statistical software and tools.
- Identify key trends, patterns, and insights from research data to inform strategic recommendations.
- Prepare comprehensive reports and presentations summarizing research findings for internal and external stakeholders.
- Collaborate with senior researchers and cross-functional teams to ensure research objectives are met.
- Stay up-to-date with industry trends, competitive landscape, and new research methodologies in streaming media.
- Support ongoing projects and ad-hoc requests, ensuring data accuracy and timely delivery.
Required Skills
- Strong analytical and problem-solving skills with an ability to interpret complex data.
- Excellent written and verbal communication skills, suitable for presenting research findings.
- Proficiency in Microsoft Excel (pivot tables, VLOOKUP, data analysis).
- Foundational understanding of statistical concepts and research methodologies.
- High attention to detail and organizational skills.
- Passion for media, entertainment, and understanding consumer behavior.
- Ability to work effectively both independently and as part of a team.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Psychology, or a related field.
- Familiarity with survey software (e.g., Qualtrics, SurveyMonkey).
- Basic knowledge of data visualization tools (e.g., Tableau, Power BI).
- Previous internship or coursework experience in market research or data analysis.
- Understanding of the streaming media landscape and current industry challenges.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development and career growth.
- Employee assistance program.
- Hybrid work model, promoting flexibility and work-life balance.
- A vibrant and collaborative work environment.
- Access to cutting-edge research tools and technologies.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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