About the Company
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing more than 18,000 people. We help our clients to make smarter decisions by providing a true understanding of society, markets, and people. Our commitment to high-quality research, innovation, and client partnership makes us a leader in delivering actionable insights.
Job Description
We are seeking a highly analytical and creative Pinterest Sentiment Guru with a strong market research background to join our dynamic insights team in San Antonio, TX. In this role, you will be instrumental in analyzing qualitative and quantitative data from Pinterest to uncover consumer sentiment, emerging trends, and behavioral patterns. Your insights will directly inform strategic recommendations for our clients across various industries, helping them understand their target audiences and optimize their marketing efforts on one of the fastest-growing visual discovery platforms.
Key Responsibilities
- Design and execute market research projects focused on Pinterest, leveraging advanced sentiment analysis techniques.
- Monitor, collect, and analyze data from Pinterest to identify key themes, brand perceptions, and consumer trends.
- Develop comprehensive reports and presentations that translate complex data into clear, actionable insights for clients.
- Collaborate with cross-functional teams, including strategists, data scientists, and account managers, to deliver integrated research solutions.
- Stay abreast of Pinterest platform changes, algorithm updates, and emerging social media trends relevant to market research.
- Contribute to the development of innovative methodologies for sentiment analysis and trend forecasting on visual platforms.
- Present findings and strategic recommendations to clients and internal stakeholders effectively.
Required Skills
- Proven experience in market research or social media intelligence, specifically with sentiment analysis.
- In-depth understanding of Pinterest as a platform, including its features, user behavior, and data analytics capabilities.
- Strong analytical skills with the ability to interpret complex data sets and draw meaningful conclusions.
- Excellent written and verbal communication skills, with experience in report writing and client presentations.
- Proficiency in data analysis tools (e.g., Excel, SPSS, R, Python) and social listening platforms.
- Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Market Research, Statistics, Sociology, or a related field.
- Experience with other visual social media platforms (e.g., Instagram, TikTok) for market research purposes.
- Familiarity with qualitative research methodologies (e.g., focus groups, in-depth interviews) to complement quantitative findings.
- Portfolio demonstrating previous market research projects or sentiment analysis reports.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off and holidays.
- Professional development and training opportunities.
- Flexible hybrid work environment.
- Employee wellness programs.
- Dynamic and collaborative company culture.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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