About the Company
Yellow Pages Canada (YP) is a leading Canadian digital media and marketing solutions company. We connect businesses with customers through our comprehensive suite of digital marketing services, including search engine optimization, website design, social media marketing, and highly effective paid advertising campaigns. With a strong commitment to innovation and customer success, YP helps thousands of businesses thrive in the digital economy.
Job Description
We are seeking a highly motivated and experienced Shopify Specialist with a strong focus on Paid Advertising and PPC to join our dynamic marketing team in Longueuil. In this role, you will be instrumental in developing, executing, and optimizing high-performing paid advertising campaigns for our diverse portfolio of Shopify-powered clients. You will manage budgets, analyze performance data, and implement strategies to maximize ROI and drive significant e-commerce growth. If you have a passion for digital marketing, a deep understanding of the Shopify ecosystem, and a proven track record in PPC, we want to hear from you!
Key Responsibilities
- Develop, implement, and manage paid advertising campaigns across various platforms (Google Ads, Microsoft Advertising, social media platforms) specifically for Shopify e-commerce clients.
- Conduct thorough keyword research, audience targeting, and competitive analysis to inform campaign strategies.
- Optimize ad copy, landing pages, and campaign settings to improve quality scores, conversion rates, and overall campaign performance.
- Monitor daily, weekly, and monthly campaign performance, providing detailed reports and actionable insights to clients and internal stakeholders.
- Manage campaign budgets effectively to ensure optimal spend and maximum ROI.
- Stay up-to-date with the latest trends, algorithm changes, and best practices in paid search, social media advertising, and Shopify e-commerce.
- Collaborate with content creators, web developers, and account managers to ensure a cohesive and effective digital strategy.
- Identify opportunities for growth and improvement in client accounts through data analysis and experimentation.
Required Skills
- Minimum of 3 years of hands-on experience managing paid advertising (PPC) campaigns for e-commerce businesses.
- Proven expertise with Google Ads (Search, Shopping, Display) and social media advertising platforms (Facebook/Instagram Ads).
- Strong understanding of the Shopify platform, including its features, apps, and best practices for e-commerce success.
- Proficiency in web analytics tools (e.g., Google Analytics, Shopify Analytics) for data analysis and reporting.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Strong communication and presentation skills, capable of explaining complex strategies to clients.
- Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications
- Google Ads certification (Search, Shopping).
- Experience with other PPC platforms like Microsoft Advertising (Bing Ads).
- Familiarity with A/B testing methodologies and conversion rate optimization (CRO) techniques.
- Knowledge of other digital marketing channels (SEO, email marketing) and their integration with PPC.
- Bilingualism (English and French) is a strong asset.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment.
- Employee assistance program.
- Hybrid work model for flexibility.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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