About the Company
HubSpot is a leading growth platform providing software, services, and support to help companies grow better. From marketing and sales to customer service and CMS, HubSpot helps businesses of all sizes delight their customers and achieve their growth goals. We believe in creating a culture where employees can do their best work, whether that’s in an office or working remotely.
Job Description
We are seeking an innovative and data-driven AI SEO Content Strategist to join our dynamic growth marketing team. In this 100% remote role, you will be instrumental in leveraging artificial intelligence tools and advanced SEO techniques to develop, execute, and optimize content strategies that drive organic traffic, improve search rankings, and generate high-quality leads. You will work closely with content creators, SEO specialists, product marketing, and engineering teams to ensure our content not only ranks but also provides exceptional value to our target audience. This is a unique opportunity to shape the future of our content strategy with cutting-edge AI methodologies.
Key Responsibilities
- Develop and implement comprehensive AI-driven SEO content strategies that align with business objectives and growth marketing goals.
- Conduct in-depth keyword research, competitive analysis, and audience segmentation using AI-powered tools to identify content opportunities.
- Utilize AI content generation and optimization platforms to assist in the creation, refinement, and scaling of high-performing content across various formats (blog posts, guides, landing pages, video scripts).
- Monitor and analyze SEO performance metrics, including organic traffic, keyword rankings, conversion rates, and backlink profiles, using analytics tools and AI insights.
- Collaborate with content writers and editors to ensure all content is SEO-optimized, aligned with brand voice, and provides exceptional user experience.
- Stay abreast of the latest trends in AI, SEO, search engine algorithms, and content marketing to continuously innovate and adapt strategies.
- Educate internal teams on best practices for AI-driven SEO and content optimization.
- Identify opportunities for content repurposing, updating, and consolidation to maximize existing asset value.
Required Skills
- Proven experience in SEO strategy, content marketing, or growth marketing.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Hands-on experience with AI content tools (e.g., Jasper, Surfer SEO, MarketMuse, ChatGPT) and SEO platforms (e.g., Ahrefs, SEMrush, Google Analytics, Google Search Console).
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Exceptional written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced, remote environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Experience in the SaaS or B2B technology industry.
- Proficiency in HTML/CSS for content formatting and basic technical SEO understanding.
- Demonstrated success in driving significant organic traffic growth and improving search rankings.
- Familiarity with content management systems (CMS) like WordPress or HubSpot CMS.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible work arrangements.
- 401(k) matching program.
- Professional development opportunities and training stipends.
- Remote-first culture with a focus on work-life balance.
- Employee assistance program and wellness initiatives.
- Home office setup stipend.
- Opportunity to work with cutting-edge AI and marketing technologies.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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