About the Company
Nielsen is a global leader in audience measurement, data, and analytics, shaping the world’s media and content. Our insights provide an understanding of consumer behavior across all channels and platforms, enabling our clients to make smarter decisions and connect with their audiences more effectively. Join our team to contribute to cutting-edge research and help brands understand their digital footprint.
Job Description
We are seeking a highly analytical and detail-oriented Twitter Sentiment Analyst with a strong focus on digital brand monitoring. In this role, you will be responsible for tracking, analyzing, and interpreting sentiment on Twitter related to our clients’ brands, products, and services. You will identify key trends, emerging issues, and opportunities for brand engagement, providing actionable insights to inform marketing and communication strategies.
Key Responsibilities
- Monitor Twitter in real-time for mentions of client brands, keywords, and relevant topics.
- Perform in-depth sentiment analysis on collected data, categorizing mentions as positive, negative, or neutral.
- Identify and track key themes, influencers, and trending topics impacting brand perception.
- Generate comprehensive reports and presentations summarizing sentiment trends, insights, and recommendations.
- Collaborate with marketing, brand management, and PR teams to provide timely intelligence and support strategic initiatives.
- Continuously improve sentiment analysis methodologies and tools to enhance accuracy and efficiency.
Required Skills
- Proficiency with social media monitoring and analytics platforms (e.g., Brandwatch, Sprinklr, Sprout Social).
- Strong understanding of sentiment analysis principles and methodologies.
- Excellent analytical skills with the ability to interpret complex data and translate it into clear, actionable insights.
- Exceptional written and verbal communication skills for report generation and stakeholder presentations.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Familiarity with digital marketing and brand management concepts.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Data Science, or a related field.
- Experience with natural language processing (NLP) tools or techniques.
- Previous experience in a market research, digital agency, or brand management role.
- Proficiency in data visualization tools (e.g., Tableau, Power BI).
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Paid time off and company holidays.
- 401(k) retirement plan with company match.
- Professional development and training opportunities.
- Employee assistance program.
- Dynamic and collaborative work environment.
- Hybrid work model flexibility.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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