About the Company
Qualcomm is a world leader in 3G, 4G, and 5G wireless technology innovation. We’ve pioneered a way for the world to connect and communicate. We power the future of mobile, IoT, automotive, and more, driven by our belief that the world is more innovative when everyone can connect. Join our team and help us shape the future of connectivity through insightful communication.
Job Description
We are seeking a highly intuitive and analytical Social Media Sentiment Guru to join our dynamic marketing and communications team. In this hybrid role, you will be the ultimate authority on understanding and interpreting public sentiment across various social media platforms, providing critical insights that shape our brand strategy and product development. This is a unique opportunity to lead the narrative, predict trends, and engage with our global audience at a sophisticated level, leveraging smart working principles to achieve maximum impact.
Key Responsibilities
- Develop and implement advanced social media listening strategies to monitor brand perception, industry trends, and competitor activities.
- Conduct in-depth sentiment analysis across a wide range of social media conversations, identifying key themes, emotions, and influential voices.
- Translate complex data and sentiment insights into clear, actionable recommendations for marketing, product, and PR teams.
- Proactively identify potential reputational risks and opportunities, advising on rapid response strategies.
- Contribute to the refinement of our social media content strategy based on sentiment analysis, ensuring resonance and positive engagement.
- Utilize AI and machine learning tools for enhanced sentiment analysis and predictive modeling.
- Train and mentor junior team members on best practices in social media monitoring and sentiment analysis.
- Present findings and strategic recommendations to senior leadership.
Required Skills
- Expertise in social media listening and analytics tools (e.g., Brandwatch, Sprinklr, Sprout Social, Meltwater).
- Proven ability to conduct qualitative and quantitative sentiment analysis.
- Strong analytical and critical thinking skills with the ability to interpret complex data sets.
- Exceptional communication and presentation skills.
- Deep understanding of major social media platforms and their algorithms.
- Experience in crisis communication and reputation management.
- Familiarity with natural language processing (NLP) concepts.
Preferred Qualifications
- Master's degree in Marketing, Communications, Data Science, or a related field.
- Certifications in social media analytics or digital marketing.
- Experience in the technology or telecommunications industry.
- Proficiency in data visualization tools (e.g., Tableau, Power BI).
- Demonstrated success in influencing brand strategy through sentiment insights.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Flexible hybrid work environment (Smart Working principles).
- Generous paid time off and holidays.
- Professional development and continuous learning opportunities.
- On-site fitness centers and wellness programs.
- Employee assistance programs.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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