About the Company
Discover Lancaster is the official destination marketing organization for Lancaster County, Pennsylvania. Our mission is to promote the region as a vibrant and attractive destination for visitors, driving economic growth through tourism. We engage in a wide range of marketing and promotional activities, collaborating with local businesses and attractions to showcase the unique charm and experiences Lancaster has to offer.
Job Description
Are you passionate about travel, marketing, and the vibrant culture of Lancaster? Discover Lancaster is seeking a dynamic and enthusiastic Tourism & Destination Marketing Intern to join our team. This internship offers a unique opportunity to gain hands-on experience in various aspects of destination marketing, public relations, and content creation. You will support our efforts to promote Lancaster County as a premier travel destination, working alongside experienced professionals to develop and execute marketing strategies that attract visitors and highlight our rich heritage, scenic beauty, and diverse attractions. This role is ideal for individuals eager to learn about the tourism industry and contribute to the economic vitality of our community.
Key Responsibilities
- Assist in the creation and curation of engaging content for Discover Lancaster's website, social media channels, and email newsletters.
- Conduct research on tourism trends, competitor activities, and potential new markets to inform marketing strategies.
- Support the coordination of promotional events, familiarization tours, and media visits for travel writers and influencers.
- Help manage and update the destination's online listings and databases, ensuring accuracy and compelling presentation.
- Participate in brainstorming sessions for new marketing campaigns and initiatives.
- Assist with administrative tasks as needed to support the marketing department.
- Monitor and report on the performance of marketing activities using analytics tools.
Required Skills
- Strong written and verbal communication skills.
- Proficiency in social media platforms (Facebook, Instagram, X/Twitter, Pinterest).
- Basic understanding of marketing principles.
- Ability to work independently and as part of a team.
- Excellent organizational and time management skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Qualifications
- Currently pursuing a degree in Marketing, Communications, Hospitality, Tourism, or a related field.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
- Experience with content management systems (CMS) or email marketing platforms.
- Knowledge of the Lancaster County area and its attractions.
- Previous internship or volunteer experience in marketing or tourism.
Perks & Benefits
- Opportunity to work with a leading destination marketing organization.
- Gain practical, real-world experience in the tourism industry.
- Mentorship and professional development opportunities.
- Exposure to a wide range of marketing activities.
- Networking opportunities with local businesses and tourism partners.
- Flexible schedule to accommodate academic commitments.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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