About the Company
Expedia Group is a global travel technology company. We are a passionate team of travelers and innovators with a mission to bring the world within reach. We provide a diverse selection of travel products and services, from flights and hotels to car rentals and cruises, empowering millions of travelers to discover new experiences every day. Our innovative platforms connect travelers with thousands of partners, creating seamless and unforgettable journeys. Join us to reshape the future of travel.
Job Description
We are seeking a creative and detail-oriented Travel Itinerary Curator with a strong focus on Pinterest strategy to join our dynamic marketing team. In this hybrid role, you will be responsible for conceptualizing, developing, and promoting captivating travel itineraries designed to inspire our audience and drive engagement on Pinterest. You will leverage your understanding of travel trends, destination expertise, and Pinterest best practices to create visually stunning and highly shareable content that guides users through their travel planning journey. This role is crucial for enhancing our brand’s presence and influence within the tourism industry on one of the most powerful visual search engines.
Key Responsibilities
- Develop and curate unique, compelling, and practical travel itineraries for various destinations and travel styles.
- Manage and grow Expedia Group's presence on Pinterest, including creating boards, pinning content, and engaging with followers.
- Conduct thorough research on travel trends, popular destinations, hidden gems, and user preferences to inform itinerary creation.
- Design visually appealing Pins using high-quality images, video snippets, and graphic overlays, optimized for Pinterest's algorithm.
- Write engaging, SEO-friendly descriptions and titles for Pins and boards to maximize discoverability.
- Monitor Pinterest analytics to track performance, identify successful content, and refine strategies for continuous improvement.
- Collaborate closely with content creators, photographers, and marketing specialists to ensure brand consistency and aligned campaigns.
- Stay up-to-date with Pinterest platform updates, new features, and industry best practices.
- Act as a brand advocate, showcasing the excitement and possibilities of travel through inspiring visual storytelling.
Required Skills
- Proven proficiency in using Pinterest for business, including creating compelling visual content and managing boards.
- Strong passion for travel and in-depth knowledge of various destinations and travel planning nuances.
- Exceptional visual storytelling and graphic design skills, with experience using tools like Canva, Adobe Express, or similar.
- Excellent written communication skills with an ability to craft engaging and concise copy.
- Solid understanding of SEO principles specifically applied to Pinterest for increased visibility.
- Analytical mindset with the ability to interpret data and apply insights to content strategy.
- Ability to work independently and collaboratively in a fast-paced environment.
- High level of organization and attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Hospitality, Tourism, or a related field.
- 1-2 years of experience in social media management, content creation, or digital marketing, with a focus on Pinterest.
- Portfolio showcasing successful Pinterest campaigns or curated travel content.
- Familiarity with various content management systems (CMS) and project management tools.
- Experience with A/B testing Pinterest content for optimal engagement.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and company holidays.
- 401(k) retirement plan with company match.
- Exclusive employee travel discounts on flights, hotels, and packages.
- Opportunities for professional development and career growth.
- Hybrid work model providing flexibility.
- Employee assistance program and wellness initiatives.
- Dynamic and inclusive company culture.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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