About the Company
Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film, and streaming. With a presence in over 220 countries and territories, we connect audiences with diverse and compelling stories that inspire, inform, and entertain. We are passionate about understanding youth culture and staying ahead of trends to deliver relevant and engaging experiences to our next generation of fans.
Job Description
Are you deeply connected to the pulse of what’s cool for 15-year-old teens? Do you instinctively know what’s trending before it hits mainstream? Warner Bros. Discovery is seeking an enthusiastic and keen-eyed Online Brand Scout to join our innovative team. This unique role is perfect for someone with a genuine passion for youth culture, social media trends, and emerging brands. You will be instrumental in identifying potential opportunities for partnerships, content creation, and brand alignment by monitoring the digital landscape where teens live and interact. Your insights will directly influence our strategic decisions, helping us to better engage with and serve the teen demographic across our vast portfolio of brands.
Key Responsibilities
- Proactively monitor social media platforms (TikTok, Instagram, YouTube, Twitch, etc.) and online communities to identify emerging trends, influencers, and brands popular with 15-year-old teens.
- Conduct competitive analysis to understand what other brands are doing to engage the teen market.
- Research and analyze teen consumer behavior, preferences, and purchasing drivers.
- Generate comprehensive reports on findings, including data, observations, and actionable recommendations for various internal teams (Marketing, Content Development, Product).
- Identify potential collaboration opportunities with teen-centric brands, creators, or platforms.
- Stay informed about new digital tools, platforms, and technologies relevant to youth engagement.
- Present findings and insights to cross-functional teams in a clear and compelling manner.
- Act as an internal expert on current and future teen culture trends.
Required Skills
- Strong understanding and active participation in major social media platforms.
- Exceptional ability to identify patterns and emerging trends within youth culture.
- Excellent written and verbal communication skills.
- Proficiency in basic data analysis and report generation.
- Self-motivated with a strong sense of curiosity and initiative.
- Ability to work independently and manage time effectively.
- A genuine interest in entertainment, media, and consumer brands.
- High level of digital literacy.
Preferred Qualifications
- Experience with market research tools or social listening platforms.
- Background in marketing, sociology, media studies, or a related field.
- Demonstrated ability to influence or engage with online communities.
- Knowledge of digital content creation and influencer marketing landscape.
- Personal experience or strong familiarity with the 13-17 age demographic's interests.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) matching program.
- Paid time off and holidays.
- Employee assistance program.
- Access to exclusive company content and events.
- Professional development opportunities.
- Flexible work environment.
- Inclusive and diverse company culture.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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