About the Company
Wpromote is a leading digital marketing agency focused on driving measurable results for our clients. We combine industry-leading expertise with proprietary technology to deliver performance-driven strategies across all digital channels. Our culture is built on innovation, collaboration, and a relentless pursuit of excellence, empowering our team to make a significant impact.
Job Description
We are seeking a highly analytical and creative Pinterest Funnel Architect to join our remote technical marketing team. In this role, you will be responsible for designing, implementing, and optimizing end-to-end marketing funnels specifically on the Pinterest platform. Leveraging your technical expertise and deep understanding of Pinterest’s advertising ecosystem, you will drive user acquisition, engagement, and conversion through strategic content, targeting, and ad campaigns. This is a critical role for someone passionate about data-driven marketing and eager to shape the future of our clients’ presence on Pinterest.
Key Responsibilities
- Design and implement comprehensive Pinterest marketing funnels from awareness to conversion for various clients.
- Develop and execute advanced Pinterest ad campaigns, including audience segmentation, bidding strategies, and creative testing.
- Utilize Pinterest analytics and third-party tools to monitor performance, identify trends, and provide actionable insights.
- Conduct in-depth keyword research, trend analysis, and competitive analysis within the Pinterest ecosystem.
- Collaborate with content creators, designers, and other marketing specialists to optimize Pins and boards for funnel stages.
- Implement and manage conversion tracking, pixel installation, and catalog feeds for e-commerce clients on Pinterest.
- Stay abreast of Pinterest's platform updates, best practices, and emerging advertising features.
- Report on campaign performance, present findings, and recommend strategies to clients and internal stakeholders.
- Manage budgets effectively to maximize ROI and achieve client objectives.
Required Skills
- 3+ years of experience in digital marketing with a strong focus on paid social media advertising.
- Proven experience building and optimizing marketing funnels on Pinterest.
- Deep understanding of Pinterest Ads Manager, Pinterest Analytics, and conversion tracking.
- Strong analytical skills with proficiency in data interpretation and reporting.
- Experience with A/B testing methodologies and optimization techniques.
- Excellent communication and presentation skills.
- Ability to work independently and collaboratively in a remote team environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Experience with other paid social platforms (e.g., Facebook, Instagram, TikTok).
- Proficiency in Google Analytics, Tableau, or other data visualization tools.
- Familiarity with e-commerce platforms and product feed management.
- Certification in Pinterest advertising or related digital marketing disciplines.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off and holidays.
- Professional development opportunities and training.
- Flexible work schedule and a supportive remote-first culture.
- Employee wellness programs.
- Access to the latest marketing tools and technologies.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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