About the Company
Roots Canada is an iconic lifestyle brand that embodies the spirit of Canadian heritage and craftsmanship. With a rich history spanning decades, we are renowned for our high-quality leather goods, apparel, and accessories, all designed with comfort, style, and durability in mind. Our commitment to sustainability and ethical practices is at the core of our operations. We are expanding our digital footprint and seeking a visionary leader to elevate our e-commerce brand experience on Shopify, connecting with our global community through compelling visual storytelling and user-centric design.
Job Description
We are seeking an innovative and experienced Shopify Creative Director to lead our brand’s visual identity and user experience across all e-commerce channels. This pivotal role will be responsible for defining and executing the creative vision for Roots Canada’s online presence, ensuring brand consistency, driving engagement, and optimizing conversion rates on our Shopify platform. The ideal candidate will possess a deep understanding of e-commerce best practices, a strong aesthetic sensibility, and the ability to inspire and lead a multidisciplinary creative team.
Key Responsibilities
- Develop and maintain a cohesive creative vision and strategy for Roots Canada's Shopify e-commerce presence, aligning with overall brand guidelines and business objectives.
- Lead, mentor, and inspire a team of designers, photographers, videographers, and copywriters to produce high-quality, engaging content for the Shopify platform.
- Oversee the design and user experience (UX) of our Shopify store, ensuring intuitive navigation, compelling product presentations, and a seamless customer journey.
- Direct the creation of all visual assets, including product photography, lifestyle imagery, video content, and digital marketing materials, optimizing for e-commerce performance.
- Collaborate closely with marketing, product development, and technology teams to ensure creative initiatives support marketing campaigns, product launches, and technological advancements.
- Stay abreast of industry trends, emerging technologies, and competitor activities in e-commerce and creative design, continuously seeking opportunities for innovation and improvement.
- Manage creative budgets, timelines, and resources efficiently to deliver projects on schedule and within financial parameters.
- Analyze performance data and user feedback to inform creative decisions, iterating on designs and content to improve engagement and conversion metrics.
Required Skills
- Minimum 6 years of experience in creative direction, with at least 3 years specifically focused on e-commerce platforms, ideally Shopify.
- Proven track record of developing and executing successful creative strategies that drive online sales and brand engagement.
- Expertise in UI/UX principles for e-commerce, with a strong portfolio showcasing responsive design and user-centric experiences.
- Proficiency in creative software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, Figma/Sketch).
- Strong leadership and team management skills, with experience managing and mentoring creative professionals.
- Excellent communication, presentation, and interpersonal skills.
- Deep understanding of digital marketing, content strategy, and SEO principles as they apply to e-commerce.
Preferred Qualifications
- Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field; Master's degree is a plus.
- Experience with A/B testing and conversion rate optimization (CRO) in an e-commerce context.
- Familiarity with project management tools (e.g., Asana, Jira, Trello).
- Experience working with international markets and diverse customer segments.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and statutory holidays.
- Employee discounts on Roots Canada products.
- Opportunities for professional development and continuous learning.
- Collaborative and inclusive work environment.
- Company-sponsored wellness programs.
- Retirement savings plan with company matching contributions.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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