About the Company
Etsy is the global marketplace for unique and creative goods. We are home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures. Our mission is to keep human connection at the heart of commerce. We empower millions of sellers worldwide to turn their ideas into successful businesses and connect them with millions of buyers looking for something special. We foster an inclusive, creative, and inspiring work environment where innovation thrives.
Job Description
We are seeking a talented and passionate Pinterest SEO Copywriter to join our dynamic marketing team in Midtown Atlanta. In this role, you will be instrumental in enhancing Etsy’s organic visibility and driving traffic through compelling, SEO-optimized content specifically tailored for Pinterest. You will focus on creating engaging blog posts, product descriptions, and metadata that resonate with our target audience and align with Pinterest’s unique search algorithm. If you have a knack for crafting words that convert and a deep understanding of Pinterest as a search and discovery platform, we want to hear from you!
Key Responsibilities
- Develop and execute a comprehensive Pinterest SEO content strategy, focusing on keyword research, content creation, and optimization.
- Write engaging, SEO-rich blog posts that drive traffic to Etsy listings and relevant categories.
- Craft compelling and keyword-optimized product descriptions for various unique items available on the platform.
- Conduct thorough keyword research using Pinterest Trends, external tools, and competitor analysis to identify high-potential terms.
- Optimize Pinterest profiles, boards, and individual pins with relevant keywords, rich descriptions, and appropriate tags.
- Analyze Pinterest performance data (impressions, clicks, saves, outbound clicks) to identify trends and areas for improvement.
- Collaborate closely with marketing, design, and product teams to ensure content aligns with brand guidelines and business objectives.
- Stay up-to-date with the latest Pinterest algorithm changes, SEO best practices, and industry trends.
- Contribute to the overall content calendar and editorial planning for Pinterest-specific initiatives.
Required Skills
- Proven experience as a copywriter with a strong portfolio showcasing SEO-focused content.
- Demonstrable expertise in Pinterest SEO and understanding of its unique ranking factors.
- Excellent written and verbal communication skills in English (US English).
- Proficiency in conducting keyword research and using SEO tools (e.g., Ahrefs, SEMrush, Pinterest Analytics).
- Strong understanding of content marketing principles, audience targeting, and conversion optimization.
- Ability to work independently and collaboratively in a fast-paced, creative environment.
- Exceptional attention to detail and commitment to quality.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- Experience with e-commerce platforms and understanding of seller/buyer dynamics.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic pin creation guidance.
- A passion for unique, handcrafted, and vintage items.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) matching program.
- Generous paid time off and flexible work arrangements.
- Professional development opportunities and mentorship programs.
- Access to exclusive Etsy seller discounts.
- Vibrant and inclusive company culture with regular team events.
- Commuter benefits program.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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