About the Company
BPCM is a leading global public relations and marketing agency specializing in luxury lifestyle brands, fashion, beauty, and travel. With a reputation for driving impactful campaigns and connecting brands with their target audiences, BPCM prides itself on its innovative approach and deep understanding of evolving consumer trends. We are a dynamic team passionate about storytelling and dedicated to elevating the brands we represent.
Job Description
Are you a master of visual discovery and a connoisseur of emerging trends? BPCM is seeking a highly intuitive and analytical Fashion Trend Scout with a specific focus on Pinterest to join our boutique agency team. In this role, you will be instrumental in identifying nascent fashion, beauty, and lifestyle trends that resonate with our diverse portfolio of luxury clients. Your primary mission will be to dive deep into Pinterest’s vast ecosystem, unearthing patterns, aesthetics, and inspirations before they hit the mainstream. You’ll translate these insights into actionable strategies, helping our clients stay ahead of the curve and connect authentically with their audiences. This is an exciting opportunity for someone with a keen eye for detail, a passion for fashion, and a strong understanding of digital trend forecasting.
Key Responsibilities
- Conduct extensive daily research on Pinterest to identify emerging fashion, beauty, and lifestyle trends, aesthetics, and influential creators.
- Analyze data and visual cues to predict future trends relevant to luxury and contemporary markets.
- Develop comprehensive trend reports, mood boards, and presentations for internal teams and clients.
- Collaborate with PR, marketing, and creative teams to integrate trend insights into campaign development and strategy.
- Monitor competitor activities and broader cultural shifts impacting consumer preferences.
- Maintain an organized library of trend data and visual resources.
- Present findings and recommendations clearly and persuasively to diverse stakeholders.
- Contribute to brainstorming sessions for client pitches and creative initiatives.
Required Skills
- Proven expertise in using Pinterest for trend scouting and research.
- Demonstrable knowledge of current and historical fashion, beauty, and lifestyle trends.
- Exceptional visual literacy and ability to identify patterns and aesthetics.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent written and verbal communication skills.
- Proficiency in creating compelling presentations and mood boards (e.g., Google Slides, Canva, Adobe Creative Suite basics).
- Self-motivated, highly organized, and detail-oriented.
Preferred Qualifications
- Bachelor's degree in Fashion Merchandising, Marketing, Visual Arts, or a related field.
- 1-2 years of experience in trend forecasting, fashion buying, visual merchandising, or a similar role within an agency or brand environment.
- Familiarity with other social media platforms and their role in trend dissemination.
- Experience working with luxury or premium brands.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Opportunities for professional development and industry workshops.
- Dynamic and collaborative work environment.
- Employee discounts on client products and services.
- Flexible hybrid work model.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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