About the Company
Brandastic is a leading digital marketing and advertising agency based in Orange County, California, renowned for creating impactful brand strategies and campaigns for a diverse portfolio of clients, including those in the fashion and lifestyle sectors. We are a dynamic, creative collective passionate about helping brands thrive in the digital landscape. Our boutique approach allows us to deliver personalized, innovative solutions, making us a trusted partner for companies seeking to define and elevate their market presence.
Job Description
We are seeking a highly creative and detail-oriented Fashion Trend Scout with a deep passion for the fashion industry and an exceptional eye for emerging styles. In this role, you will be instrumental in identifying, analyzing, and reporting on the latest fashion trends, with a primary focus on leveraging Pinterest as a key discovery tool. Working within our boutique agency environment, you will support multiple fashion and lifestyle clients by translating your findings into actionable insights that inform branding, marketing campaigns, and product development strategies. This position requires not only a keen aesthetic sense but also an understanding of fashion cycles, consumer behavior, and the ability to articulate trends effectively to creative and client teams. If you live and breathe fashion, possess strong analytical skills, and are a master of visual trend forecasting, we invite you to join our innovative team.
Key Responsibilities
- Conduct in-depth research and analysis of emerging fashion trends across various categories (apparel, accessories, footwear) primarily using Pinterest.
- Monitor global fashion weeks, designer collections, street style, and social media for trend indicators.
- Create comprehensive trend reports and presentations, detailing key findings, visual examples, and strategic recommendations for client projects.
- Collaborate with creative directors, designers, and marketing strategists to integrate trend insights into client branding and campaign development.
- Provide clear, concise, and inspiring summaries of trend intelligence to internal teams and clients.
- Track the lifecycle of trends, from nascent stages to mainstream adoption, and anticipate future shifts.
- Develop and maintain a robust library of visual references and mood boards.
- Stay updated on competitor activities and overall industry landscape.
Required Skills
- Proven experience in fashion trend forecasting, research, or related fields.
- Expert-level proficiency in using Pinterest for trend identification and visual curation.
- Exceptional eye for aesthetics, color theory, textile knowledge, and design principles.
- Strong analytical skills with the ability to interpret data and translate trends into strategic recommendations.
- Excellent communication and presentation skills (verbal and written).
- Proficiency in presentation software (e.g., Google Slides, PowerPoint, Keynote).
- Ability to work independently and collaboratively in a fast-paced agency environment.
- Demonstrated understanding of diverse fashion markets and consumer segments.
Preferred Qualifications
- Bachelor’s degree in Fashion Design, Fashion Merchandising, Marketing, or a related field.
- Experience working within a marketing agency, branding agency, or fashion brand.
- Familiarity with other trend forecasting platforms and market research tools.
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite) for report enhancement.
- Active participation in fashion communities or events.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and holidays.
- Professional development opportunities.
- Vibrant, collaborative, and creative work environment.
- Opportunities to work with diverse and exciting fashion clients.
- Regular team-building events and company outings.
- Complimentary snacks and beverages in the office.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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