About the Company
NielsenIQ is a global leader in consumer intelligence, delivering the most complete and trusted view of consumers and markets. We offer a comprehensive understanding of the consumer landscape, enabling clients to make smarter, faster, and more confident decisions. Join our innovative team and help shape the future of market research.
Job Description
Are you passionate about understanding consumer behavior and market trends through social media? We are seeking a Pinterest Sentiment Guru with a strong focus on market research to join our dynamic team. In this pivotal role, you will be responsible for extracting, analyzing, and interpreting consumer sentiment and behavioral patterns from Pinterest data to provide actionable insights for our clients. This position requires a blend of analytical prowess, a deep understanding of social media platforms, and strong market research methodologies.
Key Responsibilities
- Develop and execute strategies for gathering and analyzing consumer sentiment and behavior data from Pinterest.
- Utilize advanced analytics tools and techniques to identify trends, patterns, and emerging opportunities within Pinterest data.
- Translate complex data findings into clear, concise, and actionable market research reports and presentations.
- Collaborate with cross-functional teams, including client services and product development, to integrate Pinterest insights into broader market strategies.
- Monitor and report on key performance indicators (KPIs) related to consumer sentiment and brand perception on Pinterest.
- Stay abreast of the latest trends in social media analytics, market research, and Pinterest platform updates.
- Provide expert guidance and recommendations to clients based on data-driven insights.
- Contribute to the continuous improvement of our market research methodologies and tools.
Required Skills
- Minimum 4 years of experience in market research, social media analytics, or a related field, with a focus on sentiment analysis.
- Proven expertise in Pinterest analytics and understanding of its unique user behavior.
- Strong analytical skills with the ability to interpret complex data sets and draw meaningful conclusions.
- Proficiency in data analysis tools (e.g., Excel, SQL, Tableau, Power BI, or similar).
- Excellent written and verbal communication skills, with the ability to present findings to diverse audiences.
- Demonstrated ability to work independently and as part of a collaborative team.
- Detail-oriented with a commitment to accuracy and data integrity.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Business Analytics, Statistics, Data Science, or a related field.
- Experience with other social media listening tools and platforms.
- Familiarity with qualitative and quantitative market research methodologies.
- Understanding of machine learning or AI techniques for sentiment analysis.
- Project management experience.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off (PTO) and company holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development and career advancement.
- Hybrid work model, offering flexibility and work-life balance.
- Employee assistance program and wellness initiatives.
- Collaborative and innovative work environment.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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