About the Company
WPP plc is a world leader in communications, experience, commerce, and technology. As the largest advertising and marketing services company in the world, WPP connects people, brands, and businesses, helping clients grow by creating innovative, effective, and sustainable solutions. Our global network operates across 110 countries, driving impactful campaigns and shaping the future of marketing.
Job Description
Join WPP plc, a global leader in marketing and communications, as a Google Social Media Strategist with a strong performance focus. This is a fully remote position, offering you the flexibility to work from anywhere within the UK. We are looking for an analytical and creative strategist who can drive measurable results across Google’s social platforms, enhancing brand visibility and engagement for our diverse portfolio of clients. As a Google Social Media Strategist, you will be instrumental in developing and executing data-driven social media strategies that align with our clients’ business objectives. You will leverage your expertise in Google’s ecosystem, including YouTube, Google My Business, and potentially Google Ads for social extensions, to optimize campaigns for maximum performance and ROI. Your role will involve constant monitoring, analysis, and adaptation of strategies based on performance metrics.
Key Responsibilities
- Develop and implement comprehensive social media strategies specifically for Google's platforms (e.g., YouTube, Google My Business, Google Discover) with a strong emphasis on performance marketing objectives.
- Conduct in-depth audience research, competitive analysis, and trend identification to inform strategic planning.
- Manage and optimize social media campaigns, including content planning, scheduling, publishing, and paid social amplification on Google-related channels.
- Monitor, analyze, and report on key performance indicators (KPIs) and metrics, providing actionable insights and recommendations for improvement.
- Utilize Google Analytics, Google Data Studio, and other relevant analytics tools to track campaign effectiveness and ROI.
- Collaborate with content creators, design teams, and clients to ensure alignment of social media strategy with broader marketing goals.
- Stay abreast of the latest Google platform updates, algorithm changes, and social media trends to maintain a competitive edge.
- Manage budgets for paid social campaigns on Google platforms, ensuring efficient spend and optimal performance.
Required Skills
- Proven experience (3+ years) in social media strategy, with a focus on performance marketing and Google platforms.
- In-depth understanding of YouTube for brands, including content strategy, community management, and paid promotion.
- Proficiency with Google My Business optimization for local search and social presence.
- Strong analytical skills and experience with Google Analytics, Google Ads (for social extensions), and other performance tracking tools.
- Demonstrable ability to develop and execute data-driven social media campaigns that achieve measurable results.
- Excellent written and verbal communication skills.
- Ability to work independently in a remote environment and manage multiple projects simultaneously.
Preferred Qualifications
- Google Ads certification (Search, Display, Video).
- Experience with A/B testing and conversion rate optimization (CRO) on social platforms.
- Background in agency or large enterprise marketing.
- Familiarity with social listening tools.
- Bachelor's degree in Marketing, Communications, or a related field.
Perks & Benefits
- Competitive annual salary of 40000-55000 GBP per year.
- Comprehensive health and wellness benefits.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and continuous learning.
- A dynamic, inclusive, and supportive remote work culture.
- Access to cutting-edge tools and technologies.
- Employee assistance program.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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