About the Company
Merkle, a dentsu company, is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to build for the future with the power of data, technology, and analytics. We believe in creating an inclusive environment where everyone feels valued and can thrive.
Job Description
Are you a highly motivated individual eager to kickstart your career in digital marketing? Merkle is seeking a Junior Content Strategist with a passion for learning and a keen interest in Google Ads to join our dynamic team. This is a fantastic entry-level opportunity to gain hands-on experience in a fast-paced agency environment. As a Junior Content Strategist focusing on Google Ads, you will work closely with our Senior Strategists and Account Managers to support the development and execution of content strategies for our clients’ paid search campaigns. You will learn the fundamentals of keyword research, ad copy creation, audience targeting, and performance analysis. This role is ideal for someone who is detail-oriented, analytical, and possesses excellent written communication skills, with a strong desire to understand and optimize digital advertising performance.
Key Responsibilities
- Assist in conducting comprehensive keyword research to identify high-value opportunities for Google Ads campaigns.
- Draft compelling and concise ad copy for various Google Ads formats (Search, Display, Shopping) that aligns with client brand guidelines and campaign objectives.
- Support the monitoring and analysis of campaign performance data to identify trends and areas for optimization.
- Collaborate with the strategy team to brainstorm content ideas and messaging for A/B testing.
- Stay up-to-date with industry trends, Google Ads best practices, and algorithm updates.
- Help prepare performance reports and presentations for clients.
- Participate in team meetings and training sessions to further develop your digital marketing expertise.
Required Skills
- Strong written and verbal communication skills in English.
- Excellent attention to detail and organizational abilities.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Eagerness to learn and a proactive attitude.
- Proficiency in Microsoft Office Suite, especially Excel.
- Demonstrated interest in digital marketing, advertising, or content creation.
- Ability to work independently and collaboratively in a remote team setting.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
- Basic understanding of Google Ads platform or previous exposure to paid search concepts.
- Experience with content writing, copywriting, or blogging.
- Familiarity with marketing analytics tools.
Perks & Benefits
- Competitive entry-level salary and performance-based reviews.
- Comprehensive health and wellness benefits.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development, including Google Ads certifications and industry training.
- A supportive and inclusive remote work culture.
- Access to cutting-edge tools and technologies in digital marketing.
- Regular virtual team events and social activities.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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