About the Company
Merkle, a dentsu company, is a leading data-driven, technology-enabled, global performance marketing agency. For over 30 years, Fortune 1000 companies and leading non-profit organizations have partnered with Merkle to maximize the value of their customer portfolios. With a focus on delivering personalized customer experiences, Merkle helps brands understand and act on their customers’ motivations.
Job Description
Are you passionate about digital marketing and eager to kickstart your career in content strategy with a focus on Google Ads? Merkle is seeking a highly motivated and analytical Junior Content Strategist to join our remote team. This entry-level position is perfect for recent graduates or individuals looking to transition into a dynamic role where you’ll learn the intricacies of content planning, keyword research, and ad copy optimization for Google Ads campaigns. You will work closely with senior strategists and account teams to develop compelling content that drives performance and aligns with client objectives. This is a fantastic opportunity to develop your skills within a world-class agency environment.
Key Responsibilities
- Assist in conducting comprehensive keyword research to identify high-potential search terms for Google Ads campaigns.
- Support the development of engaging and effective ad copy, headlines, and descriptions for various Google Ads formats.
- Collaborate with senior strategists to understand client goals and contribute to content strategy proposals.
- Monitor and analyze Google Ads campaign performance, identifying opportunities for content optimization.
- Contribute to competitive analysis to understand market trends and competitor strategies.
- Maintain up-to-date knowledge of Google Ads best practices, algorithm changes, and industry trends.
- Prepare reports and presentations on content performance and insights for internal teams.
Required Skills
- Strong written and verbal communication skills in English.
- Analytical mindset with the ability to interpret data.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Excellent organizational skills and attention to detail.
- Ability to work independently and collaboratively in a remote team environment.
- A genuine interest in digital marketing and online advertising, particularly Google Ads.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Basic understanding of Google Ads or other PPC platforms (e.g., via personal projects or coursework).
- Familiarity with content management systems or SEO tools.
- Google Ads certifications (Search, Display, etc.) are a plus.
Perks & Benefits
- Comprehensive health and wellness benefits.
- Generous paid time off and public holidays.
- Flexible working hours and work-life balance initiatives.
- Dedicated budget for professional development and training (including Google Ads certifications).
- Access to a vast network of industry experts and mentorship opportunities.
- Virtual team events and social gatherings.
- Employee assistance program.
- Pension scheme contributions.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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