About the Company
Merkle, a Dentsu company, is a leading data-driven, technology-enabled, global performance marketing agency. With a focus on delivering unique, personalized customer experiences across platforms and devices, Merkle helps brands build stronger, more profitable customer relationships. We are committed to innovation, data science, and a performance-driven culture that empowers our teams to achieve exceptional results for our clients.
Job Description
Are you an aspiring digital marketer with a keen interest in Google Ads and a passion for data-driven strategy? Merkle is seeking a Junior Content Strategist (Google Ads) to join our dynamic and fully remote team. This entry-level role is perfect for individuals eager to kickstart their career in performance marketing, working with some of the world’s leading brands. You will play a crucial role in developing, implementing, and optimizing compelling ad copy and content strategies within Google Ads, ensuring our clients achieve their marketing objectives. This position is 100% remote, offering flexibility and the opportunity to collaborate with a diverse team from anywhere.
Key Responsibilities
- Assist in the research, development, and execution of engaging ad copy for Google Ads campaigns across various industries.
- Support senior strategists in keyword research, competitor analysis, and audience segmentation to inform content strategy.
- Monitor campaign performance and identify opportunities for optimization of ad content and creative assets.
- Contribute to regular reporting by analyzing content performance metrics and providing actionable insights.
- Collaborate with broader marketing teams to ensure content consistency and alignment with overall campaign goals.
- Stay up-to-date with the latest Google Ads features, best practices, and industry trends.
- Participate in client meetings and internal strategy sessions, contributing ideas and learning from experienced professionals.
Required Skills
- Strong interest in digital marketing, particularly Google Ads and search engine marketing (SEM).
- Excellent written and verbal communication skills with an eye for detail.
- Analytical mindset with the ability to interpret data and draw insights.
- Proficiency in Microsoft Office Suite, especially Excel.
- Ability to work independently and as part of a collaborative remote team.
- Proactive and eager to learn in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Basic understanding of Google Analytics or other web analytics platforms.
- Previous experience (academic projects, internships, personal ventures) with Google Ads.
- Google Ads certification (Search, Display, etc.) is a plus.
Perks & Benefits
- Competitive entry-level salary and benefits package.
- Fully remote work environment with flexible working hours.
- Comprehensive training and professional development programs.
- Opportunities for career growth within a global agency.
- 25 days annual leave plus bank holidays.
- Private medical insurance.
- Pension scheme.
- Access to employee wellness programs.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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