About the Company
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment via agencies like Mindshare, MediaCom, Wavemaker, EssenceMediacom, and m/SIX. Our primary purpose is to maximize the performance of our agencies’ global and local clients by providing leadership, best-in-class expertise, and services in media investment management, trading, audience data, analytics, and technology. We foster an environment of collaboration, innovation, and continuous learning, striving to redefine the future of media.
Job Description
We are seeking a meticulous and analytical Marketing Campaign Labeler with an Ad Tracking Focus to join our dynamic team in Dartmouth. In this role, you will play a crucial part in enhancing the accuracy and effectiveness of our advertising campaigns by meticulously labeling and categorizing campaign data. Your work will directly contribute to better ad targeting, performance analysis, and optimization strategies for our diverse client portfolio. This position requires a keen eye for detail, a strong understanding of digital marketing concepts, and the ability to work with large datasets. If you’re passionate about the mechanics behind successful ad campaigns and possess exceptional organizational skills, we encourage you to apply.
Key Responsibilities
- Accurately label and categorize marketing campaign data according to predefined guidelines and taxonomies.
- Focus specifically on ad tracking data, including campaign identifiers, creative types, target audiences, and platform specifics.
- Conduct quality assurance checks on labeled data to ensure consistency and accuracy.
- Identify and escalate discrepancies or ambiguities in labeling guidelines to the team lead for clarification.
- Collaborate with data analysts and campaign managers to understand specific labeling needs and project requirements.
- Maintain up-to-date knowledge of digital advertising trends, platforms, and ad tracking methodologies.
- Contribute to the refinement of labeling processes and documentation to improve efficiency and data quality.
- Manage time effectively to meet labeling deadlines for various campaigns.
Required Skills
- Proven ability to pay close attention to detail and maintain accuracy in data entry and categorization.
- Basic understanding of digital marketing concepts, including ad campaigns, tracking pixels, and performance metrics.
- Proficiency in using data entry software and spreadsheet applications (e.g., Microsoft Excel, Google Sheets).
- Strong organizational and time management skills.
- Excellent written and verbal communication skills in English.
- Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications
- Prior experience in data labeling, data entry, or quality assurance roles.
- Familiarity with various advertising platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads) and their tracking capabilities.
- Knowledge of SQL or other database query languages.
- Diploma or degree in Marketing, Communications, Data Science, or a related field.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Professional development opportunities and training programs.
- Collaborative and inclusive work environment.
- Opportunities for career growth within a global organization.
- Employee assistance program.
- Modern office space with amenities.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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