About the Company
Brown-Forman Corporation is one of the largest American-owned spirits and wine companies and has been family-controlled for five generations. With a portfolio of iconic brands like Jack Daniel’s, Woodford Reserve, and Herradura, we are committed to building brands that thrive for generations. We value creativity, innovation, and a strong connection with our consumers globally.
Job Description
We are seeking a highly creative and strategic Digital Brand Designer with specialized expertise in Pinterest to join our dynamic marketing team. This role is crucial for developing and executing compelling visual content strategies that resonate with our target audiences on the Pinterest platform, driving brand awareness, engagement, and conversion for our premium spirits and wine brands. You will be instrumental in translating brand identities into visually stunning and highly shareable Pinterest experiences.
Key Responsibilities
- Develop and implement comprehensive Pinterest content strategies aligned with overall brand marketing objectives for various Brown-Forman brands.
- Design and produce high-quality, engaging visual assets (Pins, Idea Pins, video Pins) optimized for the Pinterest algorithm and user experience.
- Conduct keyword research and trend analysis specific to Pinterest to inform content creation and maximize discoverability.
- Collaborate closely with brand managers, marketing teams, and external agencies to ensure brand consistency and messaging accuracy across all Pinterest initiatives.
- Monitor, analyze, and report on Pinterest performance metrics, providing insights and recommendations for continuous improvement and strategic adjustments.
- Stay up-to-date with the latest Pinterest features, best practices, and industry trends to maintain a competitive edge.
- Manage and organize Pinterest boards, profiles, and campaigns efficiently.
- Contribute to broader digital design projects as needed, leveraging strong graphic design skills.
Required Skills
- Proven expertise in Pinterest content strategy, design, and analytics.
- Proficiency in graphic design software (e.g., Adobe Photoshop, Illustrator, Figma).
- Strong portfolio showcasing successful Pinterest campaigns or visual content for brands.
- Excellent understanding of brand guidelines and ability to maintain visual consistency.
- Demonstrated ability to translate marketing objectives into creative visual solutions.
- Exceptional communication and collaboration skills.
- Strong organizational skills and attention to detail.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
- Experience with video editing software (e.g., Adobe Premiere Pro, After Effects).
- Prior experience working with premium consumer goods or beverage brands.
- Experience with Pinterest advertising campaigns.
- Familiarity with e-commerce best practices on Pinterest.
- Understanding of SEO principles for visual content.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off, including vacation, sick leave, and holidays.
- Employee assistance program.
- Product discounts and exclusive brand experiences.
- Professional development and growth opportunities.
- On-site fitness center and wellness programs.
- Collaborative and inclusive work environment.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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