About the Company
The Grand Hotel Birmingham stands as an iconic landmark in the heart of Birmingham, UK. Recently restored to its former glory, this magnificent Grade II* listed building offers a luxurious experience with opulent rooms, fine dining, and unparalleled event spaces. We are committed to delivering exceptional guest experiences and fostering a vibrant, supportive environment for our team members. As a premier destination, we pride ourselves on our rich history combined with modern elegance, attracting both leisure and business travelers seeking an unforgettable stay.
Job Description
We are seeking an experienced and dynamic Director of Sales & Marketing to lead our commercial efforts and drive revenue growth for The Grand Hotel Birmingham. This pivotal role requires a strategic thinker with a proven track record in the luxury hospitality sector, capable of developing and executing comprehensive sales and marketing strategies. The successful candidate will be instrumental in enhancing our brand presence, attracting new business, and ensuring the hotel maintains its position as a market leader. This position includes visa sponsorship for eligible candidates.
Key Responsibilities
- Develop and implement strategic sales and marketing plans to achieve hotel revenue goals and market share objectives.
- Lead, mentor, and motivate a high-performing sales and marketing team.
- Identify new business opportunities and cultivate strong relationships with key clients, corporate accounts, and travel agencies.
- Oversee all aspects of the hotel's marketing, including digital marketing, public relations, and brand communications.
- Analyze market trends, competitor activities, and customer feedback to adapt strategies and maximize revenue.
- Manage the sales and marketing budget effectively, ensuring optimal return on investment.
- Collaborate closely with other department heads, particularly Revenue Management and Operations, to ensure alignment and seamless guest experiences.
- Represent the hotel at industry events, trade shows, and networking functions.
- Prepare and present regular performance reports and forecasts to the General Manager and ownership.
- Ensure all sales and marketing activities comply with brand standards and ethical business practices.
Required Skills
- Minimum of 5 years of progressive experience in hotel sales and marketing, with at least 2 years at a Director level.
- Demonstrable experience in the luxury or upscale hotel segment.
- Strong leadership and team management abilities.
- Excellent communication, negotiation, and presentation skills.
- Proficiency in sales force automation and customer relationship management (CRM) systems.
- Deep understanding of digital marketing trends and strategies within hospitality.
- Proven ability to drive revenue and achieve sales targets.
- Strategic planning and analytical skills.
Preferred Qualifications
- Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field.
- Experience working with international markets and diverse client bases.
- Existing network of corporate and leisure clients in the UK and European markets.
- Experience in a newly renovated or rebranded luxury property.
- Fluency in additional languages.
Perks & Benefits
- Visa sponsorship available for eligible candidates.
- Competitive salary and performance-based bonus structure.
- Comprehensive health and wellness benefits package.
- Generous holiday allowance.
- Opportunities for professional development and career advancement within a prestigious hotel group.
- Discounted hotel stays and F&B across our portfolio.
- Pension scheme.
- Employee recognition programs.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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