About the Company
Swanson Russell is a leading full-service marketing communications firm based in Nebraska with offices in Lincoln and Omaha. We specialize in developing integrated campaigns that combine brand strategy, advertising, public relations, digital marketing, and media buying. Our diverse client roster spans agriculture, animal health, and outdoor recreation, as well as a growing portfolio of consumer brands. We are committed to fostering creativity, innovation, and strategic thinking to deliver measurable results for our clients. Join a dynamic team where your passion for music and social media can make a real impact.
Job Description
We are seeking a highly motivated and enthusiastic Junior Music Publicist with a strong focus on social media to join our dynamic PR team in Omaha. This entry-level role is perfect for a passionate individual looking to kickstart their career in music public relations within a fast-paced agency environment. You will support senior publicists in executing comprehensive PR campaigns for music artists, labels, and festivals, with a particular emphasis on digital outreach, social media content creation, and community engagement. If you have a deep understanding of the music industry, a knack for storytelling, and a proven ability to leverage social platforms, we want to hear from you.
Key Responsibilities
- Assist in the development and execution of PR strategies for music clients.
- Draft compelling press releases, media alerts, artist bios, and other promotional materials.
- Actively pitch media contacts (online, print, broadcast, podcasts) for coverage opportunities.
- Manage and grow client presence across various social media platforms (Instagram, TikTok, Twitter, Facebook, YouTube).
- Create engaging social media content, including graphics, videos, and written posts, tailored to each platform.
- Monitor media coverage and social sentiment, compiling comprehensive reports.
- Support event coordination for music releases, listening parties, and press junkets.
- Research emerging artists, industry trends, and media opportunities.
- Build and maintain strong relationships with media, influencers, and industry professionals.
- Contribute to brainstorming sessions for creative campaign ideas.
Required Skills
- Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
- Strong understanding of the current music landscape and digital trends.
- Proficiency in social media management tools and analytics.
- Exceptional written and verbal communication skills.
- Ability to craft engaging and error-free copy under tight deadlines.
- Basic knowledge of media relations and pitching strategies.
- Highly organized with strong attention to detail and ability to multitask.
- Proactive, self-starter with a collaborative team spirit.
- Passion for music across various genres.
Preferred Qualifications
- Previous internship experience in PR, social media, or the music industry.
- Familiarity with PR databases (e.g., Cision, Muck Rack) and media monitoring tools.
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
- Experience creating short-form video content for social media (e.g., TikTok, Reels).
- Established network of music bloggers, journalists, or influencers.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Paid time off and holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development and training.
- Collaborative and creative work environment.
- Employee wellness programs.
- Casual dress code.
- Opportunity to work with exciting music artists and projects.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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