About the Company
Nordstrom has been a leading fashion retailer for over a century, committed to offering customers the best possible service, quality, and selection. We believe fashion is a business of optimism, and in that spirit, we continue to grow and evolve, innovating how we connect with customers both in stores and online. Our digital teams are at the forefront of this evolution, shaping the future of retail experiences.
Job Description
We are seeking an innovative and detail-oriented Visual Merchandiser (Digital) to specialize in Pinterest Shoppable Pins. In this unique role, you will be responsible for conceptualizing, creating, and optimizing visual content specifically for Pinterest to drive engagement and sales through shoppable pins. You will leverage your understanding of fashion trends, visual merchandising principles, and Pinterest’s unique platform features to create compelling, conversion-focused visual stories that resonate with our target audience. This role requires a blend of creativity, strategic thinking, and a keen eye for data-driven optimization.
Key Responsibilities
- Develop and execute a comprehensive visual merchandising strategy for Pinterest, focusing on shoppable pins and product discoverability.
- Curate and create visually stunning imagery and video content optimized for Pinterest, ensuring brand consistency and aesthetic appeal.
- Collaborate with marketing, e-commerce, and buying teams to align Pinterest content with product launches, seasonal campaigns, and inventory goals.
- Implement best practices for Pinterest SEO, keywords, and tagging to maximize reach and engagement for shoppable content.
- Monitor Pinterest trends, competitor activities, and platform updates to identify new opportunities and inform content strategy.
- Analyze performance metrics (e.g., impressions, click-through rates, conversions) of shoppable pins and provide data-driven recommendations for optimization.
- Manage content calendars and ensure timely execution of all Pinterest visual merchandising initiatives.
- Educate internal teams on Pinterest best practices and the power of visual merchandising for e-commerce conversion.
Required Skills
- 3+ years of experience in digital visual merchandising, e-commerce merchandising, or social media content creation, with a strong focus on Pinterest.
- Proven track record of creating high-performing visual content for digital platforms.
- Deep understanding of Pinterest's ecosystem, including shoppable pins, Idea Pins, and analytics.
- Proficiency in visual design software (e.g., Adobe Photoshop, Illustrator, Canva) for image editing and content creation.
- Excellent understanding of current fashion and lifestyle trends.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Exceptional creativity, aesthetic judgment, and attention to detail.
- Ability to work collaboratively in a fast-paced, dynamic environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Fashion Merchandising, Graphic Design, or a related field.
- Experience with other social commerce platforms.
- Knowledge of A/B testing methodologies for visual content.
- Previous experience in a retail or fashion e-commerce environment.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous employee discount on Nordstrom merchandise.
- Paid time off and holidays.
- Opportunities for professional development and career growth.
- A vibrant and inclusive company culture.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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