About the Company
Target Corporation is one of the largest general merchandise retailers in the United States, serving guests across the country with a wide array of products, from essentials to fashion, home goods, and electronics. Our digital innovation team is at the forefront of crafting seamless, personalized shopping experiences, leveraging cutting-edge marketing technologies to connect with our guests wherever they are. We foster a culture of creativity, collaboration, and continuous improvement, committed to making shopping enjoyable and accessible for millions.
Job Description
We are seeking an innovative and data-driven Pinterest Funnel Architect to join our dynamic marketing technology team. This is a technical marketing role focused on designing, implementing, and optimizing end-to-end customer acquisition and retention funnels specifically on the Pinterest platform. The ideal candidate will possess a deep understanding of Pinterest’s advertising ecosystem, technical tracking mechanisms, audience segmentation, and A/B testing methodologies. You will be instrumental in driving measurable business outcomes by architecting sophisticated Pinterest campaigns, ensuring robust data integrity, and translating performance insights into actionable strategies. This is a crucial role for a self-starter who thrives in a fast-paced, remote-first environment and is passionate about leveraging social platforms for e-commerce growth.
Key Responsibilities
- Design, develop, and optimize Pinterest advertising funnels, from initial awareness to conversion and retention, focusing on technical implementation and performance.
- Implement and manage Pinterest Tag, Enhanced Match, Conversions API, and other tracking technologies to ensure accurate data capture and attribution.
- Perform deep-dive analysis into campaign performance, user behavior on Pinterest, and funnel drop-off points, providing actionable insights and recommendations.
- Collaborate with marketing, product, and data science teams to align Pinterest strategies with overarching business objectives and integrate with other marketing channels.
- Develop and execute A/B tests, multivariate tests, and other experimentation frameworks to continuously improve funnel performance and ROI.
- Manage audience segmentation, custom audiences, lookalike audiences, and retargeting strategies within Pinterest Ads Manager.
- Stay abreast of Pinterest's evolving features, advertising products, and best practices, proactively identifying opportunities for innovation.
- Create detailed reports and dashboards to visualize key performance indicators (KPIs) and present findings to stakeholders.
- Ensure compliance with data privacy regulations (e.g., CCPA, GDPR) in all Pinterest tracking and data handling practices.
Required Skills
- 5+ years of experience in technical marketing, growth marketing, or performance marketing with a strong focus on social media advertising.
- Proven expertise in designing and managing complex advertising funnels on Pinterest.
- Deep technical understanding of Pinterest Tag, Conversions API, and server-side tracking implementation.
- Proficiency in data analysis and reporting tools (e.g., Google Analytics, Tableau, Looker, SQL).
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent communication and collaboration skills for working with cross-functional teams.
- Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a remote setting.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Computer Science, Engineering, or a related quantitative field.
- Experience with other social media advertising platforms (e.g., Facebook/Instagram Ads, TikTok Ads) with a focus on technical implementation.
- Familiarity with marketing automation platforms and CRM systems.
- Experience in the retail or e-commerce industry.
- Certification in Pinterest advertising or related digital marketing fields.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) with company match.
- Generous paid time off and flexible work arrangements.
- Professional development opportunities and training.
- Employee discount program.
- Access to a supportive and innovative remote work community.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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