About the Company
Shopify is a leading global commerce company providing essential internet infrastructure for commerce, offering trusted tools to start, scale, market, and manage a retail business of any size. We are dedicated to making commerce better for everyone, so businesses can focus on what they do best: building and selling their products. Join our innovative team and help shape the future of digital marketing for millions of entrepreneurs worldwide.
Job Description
We are seeking a highly analytical and creative Pinterest Funnel Architect to join our remote technical marketing team. This is a 100% remote position, allowing you to work from anywhere in the United States. As a Pinterest Funnel Architect, you will be instrumental in designing, implementing, and optimizing end-to-end marketing funnels specifically on the Pinterest platform. Your expertise will drive measurable results, increasing conversion rates and maximizing ROI for our merchants. You will leverage data-driven insights to identify opportunities, troubleshoot technical issues, and continuously refine our Pinterest marketing strategies. This role requires a strong understanding of Pinterest’s advertising ecosystem, technical implementation, audience segmentation, and performance analytics.
Key Responsibilities
- Design and implement comprehensive Pinterest marketing funnels, from awareness to conversion and retention.
- Manage technical aspects of Pinterest advertising, including pixel implementation, conversion tracking, and catalog feeds.
- Develop and execute advanced targeting strategies using Pinterest's audience tools and first-party data.
- Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for optimization.
- A/B test various funnel stages, ad creatives, landing pages, and targeting parameters to improve performance.
- Collaborate with creative, product, and sales teams to ensure alignment of marketing efforts and brand messaging.
- Stay abreast of Pinterest's platform updates, new features, and best practices in digital marketing.
- Provide technical guidance and support for Pinterest advertising initiatives across various merchant segments.
- Report on key performance indicators (KPIs) and present findings to stakeholders with actionable recommendations.
Required Skills
- 3+ years of hands-on experience in technical marketing, specifically with Pinterest advertising.
- Proven track record of designing and optimizing complex marketing funnels resulting in measurable ROI.
- Expertise in Pinterest Ads Manager, Pinterest Tag implementation, and Catalog Feed management.
- Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Tableau, Looker).
- Solid understanding of A/B testing methodologies and statistical significance.
- Experience with audience segmentation, custom audiences, and retargeting strategies on Pinterest.
- Familiarity with marketing automation platforms and CRM systems.
- Excellent communication and collaboration skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Computer Science, or a related quantitative field.
- Experience with other social media advertising platforms (Facebook, Instagram, TikTok).
- Basic knowledge of SQL or other scripting languages for data manipulation.
- Previous experience working in an e-commerce or SaaS environment.
- Certification in relevant digital marketing platforms (e.g., Google Ads, Meta Blueprint).
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Flexible paid time off and parental leave policies.
- Competitive salary and stock options.
- Home office setup allowance and ongoing tech stipend.
- Professional development opportunities and access to online learning platforms.
- Wellness programs and mental health support.
- Employee assistance program.
- Opportunities for global impact in a rapidly growing company.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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