About the Company
Merkle, a Dentsu company, is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. We are committed to fostering an environment where innovation thrives, and employees are empowered to grow their careers. Join a team dedicated to pushing the boundaries of what’s possible in digital marketing and client success.
Job Description
Are you a passionate and analytical paid media specialist with a keen eye for visual storytelling and a deep understanding of the Pinterest platform? Merkle is seeking a talented Paid Media Buyer (Pinterest) to join our dynamic marketing team in a hybrid capacity, based out of our New Port Richey office. This role is perfect for someone eager to advance their career in a supportive environment, focusing on developing and executing high-performing Pinterest ad campaigns for a diverse portfolio of clients. You will be instrumental in driving brand awareness, engagement, and conversions through strategic campaign management, optimization, and detailed performance analysis. We offer comprehensive benefits, a clear path for professional development, and the opportunity to work with cutting-edge tools and methodologies.
Key Responsibilities
- Develop, implement, and manage paid Pinterest advertising campaigns from concept to execution.
- Conduct in-depth audience research, keyword analysis, and competitive benchmarking specifically for Pinterest.
- Optimize campaigns daily through bid adjustments, audience targeting refinements, creative testing, and landing page recommendations to achieve client KPIs.
- Monitor campaign performance, analyze data, and generate comprehensive reports with actionable insights and recommendations.
- Manage campaign budgets effectively, ensuring efficient spend and maximum ROI.
- Collaborate with creative teams to develop compelling ad creatives (Pins, video, idea Pins) optimized for the Pinterest platform.
- Stay up-to-date with the latest Pinterest advertising features, trends, and best practices.
- Contribute to overall digital marketing strategy and client communication.
Required Skills
- 2+ years of hands-on experience managing paid advertising campaigns on Pinterest Ads Manager.
- Proven ability to drive performance and achieve measurable results on Pinterest.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficiency in campaign setup, targeting, bidding strategies, and reporting within Pinterest Ads.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in Microsoft Excel (data manipulation, pivot tables, vlookups).
Preferred Qualifications
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Experience with other paid media platforms (e.g., Google Ads, Meta Ads, TikTok Ads).
- Agency experience working with multiple clients.
- Familiarity with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Certification in Pinterest Ads or related digital marketing certifications.
Perks & Benefits
- Comprehensive medical, dental, and vision insurance plans.
- 401(k) retirement plan with company match.
- Generous paid time off (PTO) and paid holidays.
- Life insurance and disability benefits.
- Employee assistance program.
- Professional development opportunities and training stipends.
- Hybrid work model with flexible scheduling options.
- Collaborative and inclusive company culture.
- Opportunities for career advancement within a global agency.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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