About the Company
Nordstrom, Inc. is a leading fashion retailer offering compelling clothing, shoes, and accessories for men, women, and children. Since 1901, we’ve been committed to providing customers with the best possible service—and to improving it every day. We’re a customer-obsessed company, and that extends to how we manage our brand presence across all digital platforms, especially in the luxury goods segment.
Job Description
We are seeking an experienced and visionary Pinterest Brand Manager with a deep understanding of luxury goods and an exceptional track record in driving brand growth and engagement through Pinterest. This is a pivotal role for an individual passionate about high-end fashion, beauty, and home decor, capable of translating luxury brand aesthetics into compelling visual narratives. The ideal candidate will be responsible for developing and executing a comprehensive Pinterest strategy to enhance our luxury segment’s visibility, drive traffic, and foster strong customer connections. You will be a key player in shaping our digital presence, ensuring our luxury offerings resonate with a discerning audience on one of the most powerful visual discovery engines.
Key Responsibilities
- Develop and implement a strategic Pinterest marketing plan specifically tailored for our luxury goods portfolio, aligning with overall brand objectives and sales targets.
- Manage all aspects of our luxury Pinterest profile, including content creation, curation, scheduling, and community engagement.
- Create visually stunning and engaging Pins, Idea Pins, and video content that effectively showcase luxury products and lifestyle, adhering to brand guidelines.
- Conduct thorough keyword research and trend analysis to optimize content for discovery and maximize reach within the luxury market.
- Analyze Pinterest performance data, generate comprehensive reports, and provide actionable insights to continuously improve strategy and ROI.
- Collaborate closely with internal creative, merchandising, e-commerce, and social media teams to ensure a cohesive and integrated luxury brand message across all channels.
- Stay abreast of the latest Pinterest features, algorithms, and best practices, as well as emerging trends in luxury digital marketing.
- Oversee paid Pinterest campaigns, including budget management, audience targeting, and performance optimization.
- Identify and cultivate relationships with luxury influencers and partners for potential collaborations on Pinterest.
Required Skills
- 5+ years of demonstrable experience in brand management or social media marketing, with a significant focus on Pinterest.
- Proven experience working with luxury brands or products, understanding their unique marketing challenges and opportunities.
- Expertise in Pinterest's platform features, analytics, and advertising tools.
- Exceptional visual storytelling and content creation abilities, with a keen eye for luxury aesthetics.
- Strong analytical skills, capable of interpreting data to drive strategic decisions.
- Excellent communication, collaboration, and project management skills.
- Proficiency in design software (e.g., Canva, Adobe Creative Suite) for content creation.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Preferred Qualifications
- Master's degree in a relevant field.
- Certifications in Pinterest advertising or other digital marketing platforms.
- Experience with A/B testing and conversion optimization on visual platforms.
- A strong personal interest in luxury fashion, beauty, and lifestyle trends.
- Experience with e-commerce platforms and understanding of the customer journey.
Perks & Benefits
- Competitive high salary commensurate with experience.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company match.
- Generous paid time off and holidays.
- Employee discounts on luxury merchandise.
- Opportunities for professional development and career advancement.
- Dynamic and collaborative work environment.
- Flexible hybrid work model.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
⚠️ Important Disclaimer
Welcome to Westford Trust. We publish job opportunities aggregated from public sources, employers, and job portals. We never charge any fees to access or use our website; all information is provided entirely for free.
Westford Trust does not directly offer or manage these positions, nor are we directly involved in the hiring process for the vacancies published on https://job.westfordtrust.com.
If you suspect a fraudulent listing or have any questions, please contact us at techturna@gmail.com.