About the Company
Brandwatch is a leading global social media listening and analytics technology company. We empower brands and agencies to make data-driven decisions by providing deep consumer insights from billions of online conversations. Join our innovative team and help shape the future of digital intelligence.
Job Description
We are seeking a meticulous and culturally aware TikTok Comment Sentiment Analyst to join our remote team. In this role, you will be responsible for meticulously reviewing and categorising comments on TikTok content, assessing sentiment (positive, negative, neutral) and identifying key themes. Your insights will directly inform our clients’ social media strategies, campaign optimisation, and brand reputation management. This is a crucial role for someone with a keen eye for detail, strong analytical skills, and a deep understanding of internet culture, particularly within the TikTok ecosystem.
Key Responsibilities
- Analyze TikTok comments to determine sentiment (positive, negative, neutral, mixed).
- Categorize comments based on predefined themes, topics, and brand mentions.
- Identify emerging trends, viral content, and user-generated insights from TikTok data.
- Maintain high levels of accuracy and consistency in data annotation.
- Collaborate with data scientists and client success teams to refine classification models and reporting.
- Provide qualitative feedback on comment trends and user behaviour.
- Stay up-to-date with TikTok platform changes, trends, and evolving slang.
Required Skills
- Proven ability to accurately assess sentiment in text-based content.
- Familiarity with TikTok and its unique culture, trends, and user base.
- Excellent written and verbal communication skills in English.
- Strong attention to detail and ability to maintain focus on repetitive tasks.
- Proficiency with spreadsheets or data entry tools.
- Ability to work independently and manage time effectively in a remote setting.
Preferred Qualifications
- Prior experience in social media analysis, content moderation, or market research.
- Understanding of natural language processing (NLP) concepts.
- Experience with social listening platforms or sentiment analysis tools.
- Knowledge of additional languages is a plus.
- Degree in Marketing, Communications, Linguistics, or a related field.
Perks & Benefits
- 100% remote work flexibility.
- Competitive salary and performance bonuses.
- Comprehensive health and wellness package.
- Generous paid time off and public holidays.
- Opportunities for professional development and training.
- A vibrant, inclusive, and supportive company culture.
- Technology stipend for home office setup.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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